SEARCH BLOG: GOOGLE
I keep going back to the new version of the site metrics that Google has produced. It appears that either I have been better at rooting out information or Google is gradually adding some of the information available in the old version to their Beta version.
Perhaps it is just familiarity with the old and lack of familiarity with the new. But it surely seems that Google has gone out of its way to make it difficult to find some of the information that was really easy to find previously.
I think some of it may have to do with this concept of "packaging" information into commonly used groups. Microsoft has done this with Vista so that some of what used to be harder to find information is "packaged" under various "ribbon" tabs. Of course, if it is not in the pre-ordained "ribbons" then you have a bit more of a challenge getting the exact command you want to execute.
Google apparently has tried to figure out what are logical groupings or views of data and then restructured the data within those views... their "ribbons".So now, for example, if you want hourly statistics, instead of just clicking on the calendar day (1 step), you have to click on a date pull-down menu, select the calendar day, and then "Apply Range" (3 steps). Then you click on Visitors, Visit Trending, Visits (3 more steps). Then finally under the number of visits you can click on the small print that says "Hourly". That's a total of 7 steps to do what could be done previously in one step. UPDATE - Down to 5 clicks if you click Visits on the Dashboard and then Hourly.
Another annoying "feature" is the way the sidebar menus collapse instead of staying open the way the old version did. That ensures extra clicks to navigate... just what is needed.The notion behind this "packaging" seems to be that the users are really too dumb to use a high level look and then drill down in a crosstabs approach. Google has taken the old communist approach that the government knows best and will provide what is needed in the "best" way... the government's way.
Okay, that's a little harsh. And maybe I've just happened upon the most egregious example of the spoon feeding "packaging" approach.
Regardless, some of the old information is still missing in the Beta version... or I just haven't clicked enough times to get to it.