SEARCH BLOG: MARKETING
Shell Oil sent out a slick little DVD with the latest issue of Popular Science [and maybe some other magazines]. It is called "Eureka."
While obviously self-serving, it was done quite well. It won't make Greenpeace sport Shell logos on their website, but at least it isn't an annoying movie about how government regulation is getting in the way of exploration.
I still think gasoline prices are way too high.