Wednesday, May 09, 2007

Google Analytics - Beta

Google Analytics announced a new version of their tracking system yesterday, so I went through it.

The new version is certainly more colorful than the old one, but in general, the new one seems to have lost some key features ... primarily the crosstabs capability of looking at one variable against several other variables... for example, title by city or network or source.

The new beta version also seems to lack the current intra-day tracking and domain identification features as well.

And it just seems... maybe I'll get used to it... but it seems to require more steps to drill down to the data that you want to see.

Most annoying is the ability to set a date range for data and then not have the data presentation adjust to the new range. Okay, that doesn't take Google to figure out that it is not a good idea.

Hopefully, the real version will fix the shortcomings of the beta version... but it is prettier.

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