Tuesday, July 24, 2007

Google Analytics New Version

SEARCH BLOG: GOOGLE

Google has moved from the old to the new version of their website data analysis. I've commented previously about some of the likes and dislikes.

By and large, the information is pretty much there [except for domain information which can be useful]. In the auto industry, a company would take the same mechanicals and throw on a new grille, some trim and jazzy colors and call it a "freshening." You know, smoke and mirrors.

By and large, the new version is the smoke and mirrors update of the old version. Some things are easier and some are harder. Some, like the clunky bar charts for hourly information don't make much sense and are less visually informative than the multi-series line charts. Decoupling related information seems counterproductive and counterintuitive. But they're "new!"

The only thing I like much better than the old version is the customizable "dashboard." That's where you can get abbreviated reports and place them in any order you want on the high level entry page. Good stuff. The reports also have better formatting than the old version... by and large.

Still, I kind of wonder why Google went through all of the trouble for a simple "freshening" of the "sheet metal" which also included loss of some "optional equipment" [information].

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