Ethnic Divisiveness: We'll go together... separately
Guten Morgen! Wir haben... es tut mir leid! Verstehen sie nicht...?
The Detroit Free Press trumpeted:
HOLIDAY MARKETING: Ads go multicultural to diversify appeals
And this is a good thing?The article went on to say:
Advertising in different languages on what is traditionally considered an English-speaking medium is becoming part of marketing campaigns that already consist of ads on foreign language stations and feature diverse faces.
"As the Hispanic market grows, marketers are trying very hard to appeal to them," said Laurel Wentz, international and multicultural editor at Advertising Age. "They're realizing that they're not reaching Hispanics just on Hispanic TV."
...and to the Republic for which it stands... one nation... nah.
While all of this may make smart business marketing, it reinforces the concept that sharing geography is merely an inconvenience that we can all "work around." Why make the effort to become part of the American mainstream when you can bring your own river?
The ability to speak multiple languages certainly expands one's personal horizons. I'm not so certain that communicating in multiple languages provides similar benefits within one nation.
Guten Tag!