Packaged Communications

SEARCH BLOG: PHONE and TELEVISION

Consider that there is an opportunity in the marketplace that every cell phone provider, every television provider, and every internet provider may be hoping will stay buried.

Consider the average consumer owning a cell phone, a home phone, a computer requiring internet access, a television requiring program feeds.

• Maybe he has more than one cell phone on his account and maybe those have email and internet access.
  
• Maybe he has a home phone line and a separate fax phone line.
  
• Maybe he has more than one computer and a home wireless network.
  
• Maybe he has more than one television and would like to have DVR recording on all of them.

Consider that this consumer may have cell phone service from one provider, home phone service from another provider, internet service from a third provider and television service from yet another provider... although it is likely that the internet service is combined with either the home phone or the television service provider, but may be different from the cell phone internet provider.

Consider that this consumer might want to simplify his communication and television packages into a single service from a single provider. Where does he look? Some companies do offer all of these services, but you must deal with different parts of their company. Most companies can offer everything except cell phone service. But as far as I can tell, no company offers a comprehensive package with a reasonable package rate.

For example, I checked into AT&T and found that their cell phone marketing department has no relationship with their television marketing department which has no relationship with their conventional land line department... although you can get an internet land line and DSL with their television. And you pay separately for internet service to your computer versus your cell phone.

Considering the opportunity, why hasn't some company made it easy for consumers to do business with them for everything?

Perhaps it is as simple as the profit opportunity from consumer confusion and service fragmentation is greater than the profit opportunity from providing a simplified, comprehensive approach to meeting consumer wants.

Nothing is standard; everything is optional.

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