Sears Inefficiencies
SEARCH BLOG: BUSINESS
It's not always government that is inefficient.
Yesterday, I had the opportunity to purchase an item through Sears' parts and accessories subordinate website... PartsDirect.com.
I spoke with a helpful young man and explained that I had an older product that had been replaced by a newer one. The newer product was functionally and mechanically identical except for minor cosmetic changes. The newer product also had an optional item that I wanted to purchase for my older product.
The parts rep requested the model number which I provided from my old service manual. He couldn't find the accessory item I wanted and I explained that it was an item for another model for which I did not have the number, but which appeared on the sears.com website. That was a problem....
The parts support area does not have access to the sales product information. So, I went to the sears.com website and found the sales item number and model number for the product. That simply would not do; the sales model number is different from the parts and service model number. I asked to be transferred to a sales representative from sears.com.
I explained what I wanted to the sales rep and gave her the item number from the sears.com website for the newer model product. After several minutes, she was able to provide me with a parts and service model number for the product and transfer me back to partsdirect.com. With the additional information, the parts rep was able to identify the service part number for the accessory item I wanted and order it. Of course, I had to listen to three separate sales pitches for items that I did not want or need while she was processing the order.
Total time to place the order... about 45 minutes. Total order amount... about $22.
The Sears people were really very pleasant and did the best with what they had, but the system begs for improvement. If I had not had the old owners manual, I would not have been able to identify the model because the product tag had long since worn down to a shiny, reflective surface... it was placed in a position that begged for wear. The websites were virtually useless because an item identified on the sales site could not be identified correspondingly on the parts and service site.
Having worked in parts and service logistics as part of my automotive career, I recognize that it was common for sales and service to have a large, brick wall separating operations and thought processes. But in the age of websites and massive databases, there is really no excuse for simply computerizing the inefficiencies of the past... and preventing customers from using a website in a way that is beneficial to the customer and the company.
It shows in the results:
Someone from Sears can contact me if they want advice.